Announcement! We’ve partnered up with Bosal to become their new distributor across the UK and European markets.
Sharron Belcher, Bosal sales manager UK recently spoke about the partnership, their bestselling foam interlinings and the ups and downs of the COVID19 pandemic.
Tell us a little bit about the history
behind the company. Who started it
Located in Limerick, Maine, Bosal has been distributing American-made products for more than 60 years. Bosal Foam and Fibre offers the highest quality interfacings, stabilisers, foams and fibres to its customers. A family-owned business, Bosal strives to meet the needs of the consumer and stay up to date with the newest designs and exciting new projects.
Bosal Foam and Fibre sells all the products directly to distributors, allowing the opportunity to find the product that works best for you. Bosal products are available at numerous retail stores and online sites throughout the US, Canada, Australia, Costa Rico, Spain, Portugal, Germany, New Zealand, Puerto Rico, Panama, the United Kingdom and places in between.
How has the company evolved?
Bosal Foam and Fibre came about from the Owner Robert Harrisburg who wanted to find a hyper allergenic foam for a mattress for his wife Sarah Lee. Initially dealing in foams Bosal expanded into the polyester and fibres. Bosal then expanded the polyester and fibre products by bringing into the business Rolando Berdion a specialist in foams, fibres, and interfacings. Rolando developed a range of retail products for the sewing and the craft market.
The company has evolved now into not only providing the best highest quality American Quilting Battings, interfacings and bag making foams and stabilisers, to providing handy pre-cut packs of all shapes and designs. Bosal work closely with a host of popular crafting designers and design bespoke packs to go along with the designer’s patterns. Two years ago, Bosal Foam and Fibre enlisted Sharron Belcher working in the UK to grow the business in the UK and Europe. Sharron has a wealth of experience in interfacings and the craft market in the UK. The company hopes to grow brand awareness and availability in the UK and Europe.
What do you specialise in and what’s your bestselling product?
Bosal Foam and Fibre specialises in quilting, dressmaking and crafting battings, interfacings, and stabilisers. Bosal’s bestselling lines are In-R-Form® a foam interlining used for bag making, table runners, storage, and quilting. In the quilting world Bosal’s 100 per cent Organic, Cotton Pre-Shrunk is a go-to product for quilters, as it offers beautiful handle, no pre-washing and sustainability. Bosal’s bestselling interfacing I Fashion
Fuse which is a 100 per cent Woven Fusible Cotton Interfacing. Which can be used for dressmaking, patchwork, bag making, face coverings and memory quilting.
What sets you apart from your competitors?
Bosal Foam and Fibre can collaborate quickly and creatively with designers to make new products. Bosal can adapt the current product range to support new ideas in the crafting market. The company also have many different products to what UK competitors offer making it exciting for the UK consumer.
How would you advise a retailer who is interested in stocking
Retailers can find products in the UK through our UK distributors. We’re pleased to announce our new distributor Marent Crafts. Who will have a wider variety of Bosal products in stock from December. Bosal Foam and Fibre in the UK can support any retailer with product knowledge, education, images, sourcing, social media content, sampling, and brand awareness. Bosal also helps support retailers at consumer craft shows.
What can we expect from you in the future?
Since March 2020, none of the trade shows or consumer shows have been able to go ahead. However, Bosal during this challenging time has continued to ship globally. Going forward watch out for our collaborations with Beyond Knit and Stitch and Facebook Live demonstrations.
Bosal is also extremely excited to be working with Marent Crafts as a new wholesaler and we look forward to having many more of the amazing projects and fabrics available in the UK.
For all the latest announcements keep up to date on our social media.
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